How to Own the Customer Experience in the Store by Engaging with Shoppers...
The need for retailers to develop a rich, unique mobile shopping experience through a branded mobile optimized website and rich app enabling consumers to easily and conveniently search, browse and buy...
View ArticleLocation and Mobile in “Real Time”
The mobile device is such a personal communication medium that device users have a higher bar for how personalized mobile marketing is. They lose patience quickly when an offer misses the mark,...
View ArticlePrice-Comparison Shopping: A New Solution to an Age-Old Problem
There have been a number of articles recently addressing the topic of “showrooming”— consumers coming into retail stores to see/touch/try a product and then buy it cheaper online from their smartphone...
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U Co-Op Exec: Launching a Mobile Marketing Strategy to Support Our Fans
For the University Co-op to be able to peer into the future of mobile commerce, we only need to look back to January 2010. While Longhorn fans would care to not remember the BCS National Championship...
View ArticleLocation-Based Marketing: Making Shopping More Bearable, One Store at a Time
I am not a big mall shopper. I don’t like the crowds, the mobs of half-naked pre-teens or the shrieking small children running amok. I do, however, no matter how hard I try, find myself frantically...
View ArticleBest Practices for Complying with California’s New Mobile Privacy Guidelines
Earlier this year, California’s attorney general released a privacy protection issue, outlining new guidelines to California’s mobile privacy policy. The release introduced a number of requirements...
View ArticleMake Your Next Event a Homerun with Location-Based Marketing
I am not ashamed to admit that I’m a huge sports fan. When I go to a sporting event, I get excited about the entire “customer” experience, as much as I do about the game itself. For example, perhaps my...
View ArticleWhere Seconds Matter: Mobile Marketing for Quick-Serve Restaurants
Large retailers are used to dealing with big problems. Thousands of stores, millions of customers and billions of transactions. Dealing with that kind of order flow can be a logistics nightmare....
View ArticleEvaluating the risks of location-based marketing
Is your agency talking to you about location-based campaigns? Are you thinking about how to leverage your mobile app to engage with your loyal customers to drive incremental store visits and enhance...
View ArticleCabela’s: Leveraging Localpoint® to Add Context to the Shopping Experience
With mobile technology—the poster child for consumer electronics innovation—we’re doing old things in new ways. We’re taking fast pictures, but instead of with a camera, on our phones. We’re searching...
View ArticleOutdo Showrooming with Location Based Mobile Marketing
The rise of showrooming is becoming a mainstream behavior that has emerged from the mobile assisted shopper’s ability to research and price compare products while in the store. Vibe’s 2013 “Mobile...
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